Adobe Journey Optimizer

Need to have customer engagement at the right time, on any channel, unlock the same with Adobe new tool AJO.

Adobe Journey Optimizer is a single application for managing scheduled cross-channel campaigns and trigger-based one-to-one engagement for millions of customers —and the entire journey is optimized with intelligent decisioning and insights.

Built natively on the Adobe Experience Platform, Journey Optimizer lets you manage customer engagement across inbound and outbound channels using real-time insights and AI-driven decisioning so you can engage one customer — or millions — with relevant experiences anytime, anywhere.

Key features

Real-time customer profiles

Unified profiles that include online and offline data from across the customer lifecycle integrate with internal sources of data like CRM and point of sale let you create contextual personalized offers.

Identity resolution and audience management

Continuously updated profiles move customers in and out of segments in real time, allowing for extended segmentation and audience sharing use cases.

Real-time signals

Real-time customer actions, event signals, and segment qualifications trigger relevant one-to-one messaging, such as push notifications within a geofence or a new customer journey.

Journey insights and reporting

View how journeys are performing in real time and against historical data for email and push notifications — and get insight into message delivery, interaction rates, and customer progression.

MEIT MEDIA as your AJO Experts

Our team of SMEs and Engineers can help advise you as to what is the most efficient and cost-effective solution to meet your specific customer experience goals. Additionally, our team will work with you to complete the technical aspects of implementing and connecting Adobe Journey Optimizer and AEP to capture the needed data and provide the consulting expertise to define, test, execute, and track the campaigns deployed.

With state-of-the-art marketing technology like Adobe Journey Optimizer and an experienced digital partner such as MEIT MEDIA by your side, you can unlock customer journeys and lock in customer-centricity for many years. Let’s talk about how we could optimize customer journeys together!

Contact us

Whether you have a request, a query, or want to work with us, use the form below to get in touch with our team.