Adobe Analytics

Collect all streams of data with Adobe Analytics

Adobe Analytics is a powerful web analytics tool that allows businesses to collect, analyze, and act on customer data across various digital touchpoints. It is part of Adobe Experience Cloud and helps organizations gain deep insights into their customers' behaviors and preferences, enabling
data-driven decision-making to enhance marketing efforts
and improve user experiences.

Key features

Data Collection:

• Comprehensive Data Capture: Collect data from websites, mobile apps, social media, and other digital channels.

• Real-Time Data: Access real-time data to monitor and respond to customer actions immediately.

Data Analysis:

• Segmentation: Create detailed segments of your audience to understand different user groups and tailor marketing strategies accordingly.

• Attribution Analysis: Understand the customer journey and identify the most effective marketing channels and touchpoints.

Reporting and Visualization:

• Customizable Dashboards: Create custom dashboards to visualize key metrics and performance indicators in a way that suits your needs.

• Advanced Reporting: Generate detailed reports on various aspects of your digital presence, such as traffic sources, conversion rates, and user engagement.

Integration and Activation:

• Seamless Integrations: Integrate with other Adobe Experience Cloud products like Adobe Target, Adobe Campaign, and Adobe Audience Manager for a cohesive digital marketing strategy.

Customer Journey Analytics:

• Cross-Channel Analysis: Analyze customer interactions across different channels to get a holistic view of the customer journey.

• Journey Orchestration: Design and implement personalized experiences based on customer data and insights.

MEIT MEDIA as your Adobe Analytics Experts

Our experts will help you meet your business goals by using Adobe Analytics and built digital metrics and reporting points to comprehensively understand what marketing activities are contributing to success. Using the power of the descriptive visualisations and drilldowns, combined with an app-like ‘drag and drop’ experience, marketers and analysts can clearly see how their KPIs are performing and make informed decisions on what to change and what to continue.

We have also helped clients improve their understanding of their visitors, streamline their data collection and ultimately provide them with the analysis tools to help them increase profitability.

Our Adobe Analytics services extend across the full delivery of the platform, from the initial design to the implementation and running of Adobe Data Collection and Adobe Analytics.

Contact us

Whether you have a request, a query, or want to work with us, use the form below to get in touch with our team.